AI Prompt for a Standard MLS Listing Description
Use this prompt as your everyday workhorse for any standard residential listing that needs a polished MLS write-up fast. The best results lead with one vivid lifestyle hook, walk the buyer logically through the home, and stay inside MLS character limits so nothing gets truncated. Fill the variables with concrete, specific features rather than vague adjectives.
You are an expert real estate copywriter. Write an engaging MLS listing description for the property below. Lead with one vivid lifestyle sentence, flow room by room, highlight the top features, use Fair Housing-safe language, stay under 1,300 characters, and end with one clear call to action.
Fill in these
[ADDRESS/AREA][PRICE][BEDS/BATHS/SQFT][TOP 3 FEATURES]
Example output
"Mornings start better on this sun-drenched back porch overlooking a fenced quarter-acre yard. Inside, an open kitchen with quartz counters flows to a vaulted living room, three generous bedrooms, and a renovated primary bath..."
Pro tips
- Replace generic features like 'great kitchen' with specifics ('quartz counters, gas range') so the AI writes concrete, scannable copy.
- Confirm the output fits your local MLS character cap and remove any auto-generated CTA your MLS prohibits.
- Always human-review for Fair Housing: cut words describing the ideal buyer or neighborhood demographics, not the property.
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