AI Prompt for a Luxury Listing Description
Luxury buyers don't buy square footage — they buy a feeling and a status. Generic 'spacious 4 bed / 3 bath' copy kills a high-end listing. This prompt forces the AI to lead with lifestyle and signature features, mirror the buyer's aspirations, and keep Fair Housing-safe language, while staying under the character limits most MLS systems enforce.
You are an award-winning luxury real estate copywriter. Write a listing description for the property below. Rules: - Open with one vivid lifestyle sentence (no "Welcome to"). - Highlight the 3 most aspirational features first, then flow room-by-room. - Use sensory, specific language; never use Fair Housing-risky terms (no references to family, religion, ethnicity, "perfect for", "safe neighborhood"). - Keep it under 1,300 characters. End with a single confident call to action. - Tone: refined, confident, not salesy. PROPERTY: - Address/area: [NEIGHBORHOOD, CITY] - Price: [PRICE] - Beds/Baths/Sqft: [BEDS] / [BATHS] / [SQFT] - Signature features: [E.G. INFINITY POOL, WINE CELLAR, CHEF'S KITCHEN] - Lifestyle/buyer: [E.G. EXECUTIVE FAMILY WANTING PRIVACY + ENTERTAINING]
Fill in these
[NEIGHBORHOOD, CITY][PRICE][BEDS/BATHS/SQFT][SIGNATURE FEATURES][LIFESTYLE/BUYER]
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Wake to light pouring across white-oak floors and an unbroken canyon view that makes the city feel a world away. Behind private gates, this Hillcrest residence pairs a glass-walled great room with a chef's kitchen built for long dinners and easy mornings... (continues)
Pro tips
- Paste your brokerage's required disclaimers separately — keep them out of the AI prompt so the description stays clean.
- Ask for 2 variations: one emotional, one feature-forward, then A/B test which gets more saves.
- Always do a final Fair Housing pass yourself; the prompt reduces risk but you are responsible for compliance.
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