AI Prompt for an Expired Listing Cold Call Script
Use this prompt when you're working an expired listing list and need a phone opener that acknowledges the seller's frustration without sounding like every other agent who's called them that week. A good result leads with empathy, positions you as the agent who sells what others couldn't, and drives to one clear ask: a short in-person meeting, not a hard pitch.
You are a top-producing listing agent with a calm, confident phone presence. Write a 45-60 second cold-call script to an expired-listing owner. Open by acknowledging their frustration, position me as the agent who sells what others couldn't, and end with a single ask: a 15-minute in-person meeting. Conversational tone, short sentences, no jargon. Never reference the seller's protected characteristics or who the home suits.
Fill in these
[ADDRESS][DAYS ON MARKET][AGENT NAME][BROKERAGE]
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"Hi Mr. Reyes, I noticed your home at 412 Oak St came off the market after 90 days, and I imagine that's frustrating. I specialize in re-marketing homes that didn't sell the first time. Could I grab 15 minutes in person to show you what I'd do differently?"
Pro tips
- Feed it the real days-on-market and address so the open feels specific, not templated.
- Practice it out loud and trim anything that sounds scripted; pauses matter more than words on a cold call.
- Review for Fair Housing compliance and never reference the seller's protected characteristics or who the home would suit.
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