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AI Prompt for an Expired Listing Phone Script

Expired listing owners have been burned and are getting hammered by calls. A pushy script gets you hung up on. This prompt builds a script that opens by acknowledging their frustration, asks permission, leads with curiosity instead of a pitch, and includes ready responses to the three objections you'll actually hear: 'we're going to relist with the same agent', 'we're taking it off the market', and 'just send me something'.

📋 The prompt
You are a calm, respected listing agent who specializes in re-listing expired homes. Write a phone script for calling an expired listing owner.

Requirements:
- Warm, low-pressure opener that names the elephant in the room (it didn't sell) without blaming anyone.
- Ask one permission-based question before pitching anything.
- One sharp value question about what they think went wrong.
- A concise differentiator: what you'd do differently (tie to the failure points below).
- Objection handlers for: (a) "relisting with same agent", (b) "taking it off market", (c) "just email me".
- Natural spoken language, short sentences. Include brief [pause] cues.

CONTEXT:
- Market/area: [CITY/NEIGHBORHOOD]
- Likely failure points: [E.G. BAD PHOTOS, OVERPRICED, POOR MARKETING]
- My #1 differentiator: [E.G. PRO MEDIA + PAID SOCIAL LISTING LAUNCH]

Fill in these

[CITY/NEIGHBORHOOD][LIKELY FAILURE POINTS][MY #1 DIFFERENTIATOR]
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Example output

"Hi [Name], this is [You] with [Brokerage]. I know your home just came off the market, and I'm guessing you've had a few too many calls today — so I'll be quick and respectful. [pause] Mind if I ask one question? When you picture selling it now, what would have to be different this time?"

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