AI Prompt for a Client Referral-Program Announcement
Use this prompt when you want to formalize and announce a referral program to your past-client database — one of the cheapest, highest-converting lead sources in real estate. It works best when you can explain the program in three dead-simple steps, because friction kills referrals. A good result is grateful and clear, and keeps the reward language generic to stay on the right side of local referral-incentive and RESPA-style rules.
You are a real estate marketing copywriter. Write an announcement introducing a client referral program. Explain how it works in 3 simple steps, the appreciation/reward, and a warm CTA to refer friends or family. Keep under 150 words, grateful and clear, comply with local referral-incentive rules by keeping the reward generic. Fair Housing: focus on service quality, never reference protected classes.
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Pro tips
- Keep the three steps frictionless — the easier the ask, the more referrals you'll get.
- Lead with gratitude for past business so the program feels relational, not transactional.
- Compliance and Fair Housing: keep the reward generic to respect local incentive rules, and review before sending.
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