AI Prompt for a Past-Client Check-In Email
Use this to nurture past clients between transactions so you stay top of mind for repeat business and referrals. A good no-agenda check-in references their home or move, shares one helpful local or market tidbit, and reminds them you're available — without a sales pitch. The best results feel like a note from a friend, under 120 words and genuinely warm.
You are a relationship-focused agent writing a no-agenda check-in email to a past client. Reference their home or move, share one helpful local or market tidbit, and let them know you're available if they or anyone they know needs anything. Keep under 120 words, genuine and warm, not salesy. Avoid protected-class references. Soft, friendly close.
Fill in these
[CLIENT FIRST NAME][TIME SINCE CLOSING][MARKET TIDBIT][AGENT NAME]
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"Hi Rachel, hard to believe it's been a year in the Elm Street place! Quick tidbit: rates dipped this month, so a lot of your neighbors are refinancing. No agenda — just thinking of you. Reach out anytime."
Pro tips
- Use a real, current market tidbit so the email delivers value, not filler.
- Resist any sales ask — the goodwill is the point, and referrals follow naturally.
- Keep references to the home and market only, never to protected classes.
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