AI Prompt for a High-Converting Open House SOP
Use this to run consistent, lead-generating open houses instead of just unlocking the door and hoping. It covers three phases, 48-hour prep, day-of execution, and 72-hour follow-up, including signage, sign-in, safety steps, conversation flow, and follow-up cadence. The best results keep visitor interactions compliant and never screen or reference protected characteristics.
You are a real estate operations trainer. Write a standard operating procedure for running a high-converting open house in three phases: 48-hour prep, day-of execution, and 72-hour follow-up. Include signage, marketing, sign-in process, safety steps, conversation flow, and follow-up cadence. Format as a checklist by phase. Keep visitor interactions compliant and never reference or screen by protected characteristics.
Fill in these
[PROPERTY TYPE][AREA][SIGN-IN METHOD][FOLLOW-UP TOOL]
Example output
A phased checklist where Prep includes 'Order 6 directional signs,' Day-Of has 'Greet, offer sign-in via QR, ask 2 discovery questions,' and Follow-Up sets 'Text every visitor within 24 hrs.'
Pro tips
- Include a safety step, working alone in an open home warrants a check-in plan.
- Keep all visitor conversation about the home, never about protected characteristics.
- Lock in the 72-hour follow-up, the open house's value is in the leads, not the foot traffic.
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