AI Prompt for a Monthly Market Update Email
Staying top-of-mind with your database is how you get repeat and referral business — but a wall of statistics gets deleted. This prompt translates the numbers into a story: what changed, what it means for a buyer vs a seller, and one clear takeaway. It positions you as the local expert without sounding like a Zillow press release.
You are a local real estate market analyst writing a monthly email to past clients and your sphere. Turn the stats below into a clear, friendly update. Structure: - Subject line (curiosity + value, <50 chars) + 1 preview line. - One-sentence "here's what happened" summary. - 3 short sections: what it means if you're BUYING, what it means if you're SELLING, and the one number to remember. - Plain English — translate jargon (explain "months of inventory" in one phrase). - Warm sign-off inviting a reply with questions. Under 250 words. STATS (this month vs last): - Median sale price: [VALUE + % CHANGE] - Days on market: [VALUE + CHANGE] - Active inventory / months of supply: [VALUE] - Notable local trend: [E.G. MORE PRICE CUTS, BIDDING WARS COOLING] - Area: [CITY/NEIGHBORHOOD]
Fill in these
[MEDIAN SALE PRICE][DAYS ON MARKET][INVENTORY / MONTHS OF SUPPLY][NOTABLE TREND][AREA]
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Subject: Buyers just got a little more breathing room 🏡
Quick read: the market shifted this month, and it matters whether you're buying or selling.
Here's what happened: homes are sitting a week longer and price cuts are up...
Pro tips
- Pull the stats from your MLS or local board once a month; the prompt does the writing in 30 seconds.
- Ask for a matching one-image social graphic caption to repurpose the same data.
- Save your final version as a template and only swap the numbers each month.
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