AI Prompt for Lead-Qualification Questions

Reach for this prompt when a new buyer or seller lead comes in and you want to qualify them efficiently without sounding like an interrogation. It works best when you specify the lead type and price range, so the questions match their stage. A good result organizes questions by timeline, motivation, financing or equity, and decision-making, with a quick note on what each one reveals so you can read between the lines.

📋 The prompt
You are a real estate sales coach. Generate a set of 10 smart lead-qualification questions to ask a new buyer or seller lead, organized by timeline, motivation, financing/equity, and decision-making. Keep questions open-ended and conversational, with a one-line note on what each reveals. Fair Housing: questions must address needs and logistics only, never protected classes (familial status, religion, etc.).

Fill in these

[LEAD TYPE][AREA][PRICE RANGE][KEY GOAL]
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Example output

'What's prompting the move right now, and is there a date you'd love to be settled by?' (Reveals true motivation and urgency, which drives how you prioritize the lead.)

Pro tips

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