AI Prompt for a Home-Anniversary Email
Use this on the anniversary of a past buyer's purchase to stay top of mind and create a natural reason to reconnect. A good message congratulates them on the milestone, offers a complimentary updated home-value report, and reaffirms you're there for any needs. The best results feel warm and personal rather than salesy, with one friendly CTA.
You are a thoughtful agent emailing a past buyer on the anniversary of their home purchase. Congratulate them on the milestone, offer a complimentary updated home-value report, and reaffirm you're there for any needs. Keep under 120 words, warm and personal, not salesy. Avoid protected-class references. One friendly CTA for the value report.
Fill in these
[CLIENT FIRST NAME][YEARS OWNED][PROPERTY ADDRESS][AGENT NAME]
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"Happy homeiversary, Dana! Three years in your Hillcrest home already. Curious what it's worth now? I'd be glad to send a free updated value report — just reply 'yes' and it's on its way."
Pro tips
- Personalize with the property and the number of years to make it feel genuine.
- The free value report gives a no-pressure reason to reply and reopens the relationship.
- Keep it personal and warm; avoid any protected-class references.
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