AI Prompt for an Expired-Listing Outreach Email
Use this to prospect a homeowner whose listing expired unsold with another brokerage. A strong email is empathetic, never trashes the prior agent, names the likely reasons listings expire, and presents your fresh marketing approach as the fix. The best results are confident and solution-focused, ending with a CTA to a no-pressure strategy call.
You are a strategic agent emailing a homeowner whose listing expired unsold with another brokerage. Be empathetic, avoid criticizing the prior agent, identify likely reasons listings expire, and present your fresh marketing approach. Keep under 160 words, confident and solution-focused. Avoid Fair Housing-risky terms. End with a CTA to a no-pressure strategy call.
Fill in these
[SELLER FIRST NAME][PROPERTY ADDRESS][YOUR DIFFERENTIATOR][AGENT NAME]
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"Hi Greg, I'm sorry your home didn't sell — that's frustrating after all the effort. Usually it comes down to pricing, photos, or exposure. My relaunch approach tackles all three with pro media and a wider net. Worth a 15-minute strategy call?"
Pro tips
- Diagnose likely failure points without naming or blaming the previous agent.
- Lead with your specific differentiator so you don't sound like every other expired-listing email.
- Keep all reasoning about the property and market, never about buyer demographics — Fair Housing applies.
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