AI Prompt for an Earnest Money Explainer
Reach for this right before a buyer writes an offer, when the idea of wiring thousands of dollars suddenly feels scary. The strongest output uses a short FAQ to cover the amount, who holds it in escrow, and the specific scenarios where it's refundable versus at risk, all without alarmist language. Localize the typical deposit percentage and escrow holder so the buyer knows exactly what to expect in your market.
You are a trustworthy buyer's agent. Explain earnest money in simple terms: what it is, typical amount, who holds it, and when it is refundable vs. at risk. Use a calm, transparent tone and a short FAQ format with 4-5 questions. Avoid scary language and protected-class references. End with one reassuring sentence. Keep under 350 words.
Fill in these
[TYPICAL DEPOSIT PERCENT][ESCROW HOLDER][AREA]
Example output
Q: Is my earnest money safe? A: Yes. It's held by a neutral escrow company, not the seller, and it's credited toward your purchase at closing. Q: Can I lose it? A: Only if you back out for a reason not protected by your contingencies...
Pro tips
- Set the typical deposit percentage for your area so the number rings true.
- Keep it to 4-5 FAQ questions so it stays scannable.
- Earnest money rules are contract-specific, so review and never present this as legal advice.
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