AI Prompt for Real Estate Brand Voice Guidelines
Use this when your marketing sounds different on every channel, or before you hand content off to an assistant or contractor. A practical brand-voice guide defines three voice attributes, a 'we sound like / we don't sound like' contrast, sample on-brand sentences, and words to use or avoid, so anyone writing for you stays on-brand.
You are a brand strategist. Draft a one-page brand-voice guideline for a real estate agent: 3 voice attributes with definitions, a 'we sound like / we don't sound like' list, 3 sample on-brand sentences, and words to use and avoid. Make it practical for writing posts and emails consistently. Include a note to keep all messaging Fair Housing compliant.
Fill in these
[AGENT OR BRAND NAME][BRAND PERSONALITY][TARGET TONE][KEYWORDS]
Example output
"Voice: warm, sharp, no-nonsense. We sound like: 'Here's exactly what that number means for you.' We don't sound like: 'Don't miss this AMAZING opportunity!!!' Use: clear, you, plan. Avoid: hustle, dream home, luxury (overused)."
Pro tips
- Have it write real example sentences in your voice, since those are what a ghostwriter actually copies.
- Keep the 'avoid' list specific to clichés you personally overuse so the guide is genuinely useful.
- Include a standing note to keep all messaging Fair Housing compliant across every channel.
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